What's In It

Fabric is the difference between a piece you wear twice and one you wear for
years. So we start there.

LINEN
Crisp, breathable, and honest about being worn. Linen creases — that's the
point. It softens with every wash and gets better the longer you keep it.

COTTON
The one that does everything. Strong, breathable, easy to wash, and it holds
colour like nothing else. Our cottons are chosen for weight and structure, so
a shape stays a shape.

WOOL
Warmth without bulk. Wool breathes, regulates temperature, and keeps its
form — the reason a good wool piece still looks sharp at the end of a long day.

SILK
Weight, movement, and a shine that doesn't come from a finish. Silk drapes
where other fabrics hang.

ABOUT BLENDS
Not every piece is one hundred per cent anything. Where we use viscose, modal,
lyocell or a touch of elastane, it's for a reason — better drape, more stretch,
less creasing — and the full composition is listed on every product page. We
don't call something natural when it isn't.

HOW TO KEEP IT
Wash cool, wash less, dry flat, skip the tumble dryer. Natural fabrics reward
being looked after — and they'll outlast anything you're tempted to replace
them with.

Made in natural fabrics. Worn like you mean it.
— Avelune Fashion